Simple Gift Essay Example for Free

Simple Gift Essay The novel ‘the simple gift’ is written by Steven Herrick. He describes three main characters in this book. This book is about one 16 year old boy called Billy, he run away from his house and meets other main characters, Old Bill and Caitlin. Each of there characters received a gifts. Billy is a 16 year old boy. In Billy’s life his father is an alcoholic and is very mean to him. Billy always wants someone who looks after him and then he can learn how to care. This became true when he runs away from his father and meets Old Bill. Old Bill is like a loving father figure to him. So he considered the friendship with Old Bill as a gift. When he stays in the carriage he felt that this is the home for him and Old Bill is his only family. Old Bill is an alcoholic man. He lost his wife and his daughter Jessie. Which makes him a hopeless man and he started drinking to getaway for the suffering (pg.95~98)†I lifted the glass and downed it in tone ignorant gulp and I called for another as all thoughts of truth and beauty washed from my mind†. Old Bill lives in a carriage. Even though he has his own house with a big backyard but he still doesn’t want to live in the house with no one else but himself living in it, with no one else care about him, even himself. This has changed when he met Billy. Every morning Billy brought him breakfast with a bowl of milk and Weet-Bix (pg.76)† Every morning that kid has woken me with Weet-Bix.†, spent time talking with him, and Billy also tried to stop him from drinking heavily. (pg.77, 136)† This kid’s going to turn me into a health. He brought out the ginger beer I swore and laughed.† Caitlin is nearly 18 year old. She works at McDonald’s as a part time hob, to get out of her house (pg.36~37)†I can leave home and that’s why I work at McDonald’s and mop floors.† She’s rich, she had everything she wants but she needs a lover (pg.88)† I know what I really need and it’s not in my bedroom. And it’s not able to be bought in any damn store†. She wants to have a good time with someone she likes. When she met Billy, she had a romantic love experience. They shared food with each other and when she had a lover, her life was perfect (pg.135)†what can I say, it was like stepping into heaven, no less than perfect†. Steven Herrick describes three main characters. Characters offered each other gifts and their gifts had changed each other’s future and are making their life perfect.

Environmental Scan Of The Airline Industry Tourism Essay

Environmental Scan Of The Airline Industry Tourism Essay We have defined our relevant market for Flydubai as a low cost carrier within the product form level. Being positioned as a low cost national airline carrier, its facing a high competition from other national airlines which force the relevant market to be within the product form. (For more information on the relevant market please refer to appendix 2). This paper will focus on presenting an environmental scan of the airline industry within the Middle East region during the time frame of 3 years (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major key trends in the macro environment of Flydubai, we have addressed several issues that include the political, social and economical trends. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in march 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being fully owned by Dubai government and enjoy the full facilities offered in terminal 2 at Dubai International Airport, the company is having a competitive advantage compared to its rivals in the market as it enjoy the full government support and airport services. Furthermore, the current government trend in the labor force is towards emiratization and protecting labors rights. Being a part of the Fly Emirates Group, the organization will face no problem in emiratization as it will follow Fly Emirates emiratization strategy. The major challenge that Flydubai will face is being able to offer high paid jobs and reduce its operational costs as it is considered a low cost airline company. Living in the current financial crises era, Flydubai was established in one of the most difficult time the country economy had faced in the last 25 years. Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts (Arabian Business, 2009). This information may be considered negative to many airline companies but it may be positive to a low cost airline like Flydubai as people are now focusing more in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices is increasing. Furthermore, consumer behavior is changing towards low cost airlines especially in the Middle East region as consumers are persuaded by low prices and a better service offered by low cost airlines. According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era (Glass, 2008). According to Dubai department of Tourism and commerce marketing 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008. This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. This figure shows that Flydubai will see a future growth rates in the coming 3 years as terrorism sector restore its high figures after overcoming the current downturn. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. Business travelers are changing their perception of low cost carriers, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE. This shows a trend of an increasing demand for low cost carriers in the next three years (High time for low cost carriers, 2008). (For in depth information on the analysis of the macro environment of the airline industry please refer to Appendix 3) In identifying the major key trends in the micro environment the following aspects that includes, Customers, Employees, media, shareholders, competitors and suppliers. Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (www.realtyna.com). This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. The Employees of Flydubai have good experiences and they were carefully selected from twelve different nationalities. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The main strategy that Flydubai is willing to use for their marketing strategy is through word of mouth (buzz). This is because Flydubai is a low cost airline; they tend to set low budgets for their advertisements to keep their prices low. The direct competitors of Flydubai are Air Arabia and Al Jazeerah airlines because these two airlines are also low cost airlines in the same country as Flydubai. However, the major competitor of Flydubai is Air Arabia because, first of all, they are the first to claim about low cost airlines in the Middle East region. Moreover, they hold the highest market share in the relevant market as identified before. Our market share comparing to those two carries are low because Flydubai just recently launched to the market. But, within the next three years we expect rapid growth in the market share because Dubai is a destination for tourists. The major indirect competitor is Fly Emirates which stands as the leader in airline industry in the relevant market and it will keep its performance in the next three years. The second indirect competitor is Etihad Airlines which is growing fast because of the unlimited support from Abu Dhabi government. In addition, those airline carriers make low price offers for the same destination that we have flight lines to. The supplier of Flydubai is Boeing. Flydubai announced an order of 50 next generation 737 aircraft from Boeing. Sheikh Ahmed bin Saeed al Maktoum said: The Boeing Next-Generation 737 is ideally suited to our mission to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai.(For more information on the micro environment analysis, please refer to Appendix 4). Implications: Primary demand: Low cost airlines are focusing on customers who are price conscious. The number of customers using the LCC airlines is increasing and it will continue growing in the next three years (www.gulf-daily-news.com). This is because, first of all, the percentage of tourists will increase by 40% within the next three years which shows that the market share of LCC will increase as well. Secondly, because of the economic condition, many people tend to save money and spend it on low cost airlines to travel more to the desired destinations. Users of Low cost airlines contain all different ages and nationalities. Moreover, cost is one of the main factors that affect customers ability to buy. The costs of these carriers are low and will continue to remain low in the next three years. This will increase customers ability and willingness to buy. Selective demand We can define the consumer decision making process as an extensive problem solving level, where they are introduced to a complete new brand with low brand knowledge. So, Flydubai should infusive more on their brand identity through the media and other communication types in order to enrich consumers knowledge. Once Flydubai had increased the level of consumer knowledge, we expect huge increase in market share in the next three years because the decision making process is going to shift from extensive problem solving to routine which is low information search about the company. Therefore, we expect major change within the next three year upon the factors we mentioned above. Segmentation: As for segmentation we expect to see a rise in the population of the UAE in the following 3 years. According to the electronic portal of Gulf News the population of UAE is approaching six million as of now and it is expected to escalate even further by the end of this year. An increase in construction in the coming years requires more labor to be imported from foreign countries, thus increasing the number of potential customers (low income and middle-class lifestyles) who might want to use our services. Moreover, economic boom can also be a factor for businessmen to travel to and from Dubai more frequently. In addition, the number of students travelling to the UAE for education is expected to increase in the near future; this implies that they will most probably select Flydubai as their primary mode of transport to travel to and from the UAE, since the economic condition shows very little signs of improvement in the near future. More tourists are expected to arrive in the UAE within the near future out of which a section of them are extremely price sensitive travelers. Another scenario would be that the current economic downturn continues to effect economies world-wide within the coming three years increasing the number of price-sensitive customers in the eight markets we operate in. To keep up with the projected demand, Flydubai is planning to increase its fleet size from 5 (currently) to 54 aircrafts in the coming years. An increase in fleet size would allow Flydubai not only to accommodate a large number of clients but also expand its reach in terms of destinations. Conversely, the announcement of the new GCC rail network which is the new transportation class in our relevant market is expected to have a slight negative effect on Flydubais operations in terms of loosing clients that fall in our target segmentation. The GCC rail network and Flydubai have one common destination which is Qatar. Once the GCC rail network begins its operations there is a high possibility of losing out on our current and potential clients. (For more information on segmentation please refer to appendix 5). Competitor analysis Our major competitive in our relative market is Air Arabia and then Al Jazeera Airlines. Air Arabia is holding major market share because they are the first to claim about launching first low cost airlines in Middle East region. However, Flydubai can compete with those two direct competitors when we focus on our competitive advantage which is price leadership. Also, location is another important factor due the number of travelers that are using Dubai Airport comparing to Sharjah Airport. In addition, being part of the Emirates Group will add more value to Flydubai brand equity which will make it easier to make customers shift toward our company within the next three years. (For more information on competitor analysis, please refer to Appendix 6) Conclusion: In conclusion after analyzing the environmental micro and macro trend for Flydubai, we observed that there are two major changes in our relevant market. First, the increase of the tourism level in Dubai as we expect the current economic downturn era to change its direction towards positive figures in the next three years. Also, the companies holders and businessmen attitude towards low cost airlines is changing by using it as these airlines are providing business men services aboard such a business class and wireless internet connection. The number of competitors within the low cost airline industry is going to increase in the coming years as new airlines such as Bahrain Airlines starts its operation this year. Secondly, full service airlines are expanding their market towards low cost airline by introducing low price tickets that attract price sensitive consumers. We expect that within the next ten years a new class level will enter the market in the GCC region which is trains trans portation. Also, a new form level will emerge in the relevant market which is a combination between full services and low cost carriers. Finally, within the next three years we expect those changes in the relevant market to be reshaped affecting the primary and selective demand. Bibliography (2009, October 18). Flydubai airline. Retrieved from http://www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, Katsioloudes, M. (2008). Positions and positioning: strategy simply stated. Emerald Group Publishing Limited, 9(5), Retrieved from http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/3300090502.html doi: 1751-5637 (2009). Environmental scanning. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Environmental_scanning (2009). Flydubai. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Flydubai (n.d.). flydubai, who we are. Retrieved from http://www.Flydubai.com/whoweare/fleet.aspx (2009, June 8). Two more tough years for the airlines. Retrieved from http://www.eturbonews.com/9675/two-more-tough-years-airlines Nagraj, A. (2009, September 16). Gloomy skies for the airline industry. Retrieved from http://www.kippreport.com/2009/09/gloomy-skies-for-the-airline-industry/ Centre for Asia Pacific Aviation, Initials. (2009, October 15). Middle East LCC wrap: Air Arabia, Jazeera, Flydubai, nasair, sama and Bahrain Air. Retrieved from http://www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, Kapadia, S. (2007). Air Arabia, Priced so that you can fly [5-14]. (Adobe Digital Edition Version), Retrieved from http://ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, Hiam, A. (n.d.). market segmentation. Retrieved from http://www.quickmba.com/marketing/market-segmentation/ (2009, 10 07). UAE population reaches six million. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA (2009, 10 07). Expat numbers rise rapidly as UAE population touches 6m. Retrieved from http://uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm (2009, April 7). FlyDubai opens for business with flights to Beirut and Amman. Retrieved from http://www.ameinfo.com/191649.html (2009, October 8). Number of tourists in Dubai set to grow by 40 per cent . Retrieved from http://74.125.153.132/search?q=cache:EPQhPUeolAEJ:www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http://www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.htmlcd=1hl=arct=clnkgl=ae Sambidge, Initials. (2009, March 18). flydubai appoints pilots, cabin crew. Retrieved from http://www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. (2009, August 11). Dubai tourists up 5% in H1 official. Retrieved from http://www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1official (2009, 10 07). UAE population. Retrieved from http://archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://www.zawya.com/story.cfm/sidZAWYA20090616081711 Appendix 1 Back Ground information on Flydubai: Flydubai is the UAE second low cost airline that was established in March ,3rd 2008 on the orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. The company first flight was in June 1,2009 to Beirut in Lebanon followed by flights to Amman, Jordan, on June 2, Damascus, Syria, on June 8 and Alexandria, Egypt, on June 9, giving the new airline a total of four destinations in just nine days. (Redpath, 2009). The company had ordered 50 Boeing 737 and is going to receive 10 airplanes each year for the next five years. (Flydubai,2009) Currently the company runs its operations in Dubai International Airport terminal 2 that was redesigned for the new airline. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Flydubai said: This region is very dependent on air transport. It is a great credit to the vision and leadership of Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that this airline has now taken off, thereby ensuring residents and visitors alike will be able to travel to more places more often. (Redpath, 2009). The Flydubai model is simple, with customers only paying for the services they want. The ticket price includes all taxes and one piece of hand baggage, weighing up to 10kg, per passenger. Passengers have the option to purchase checked-in baggage in advance at just 40AED for the first piece and 100AED for the second, weighing up to 32kgs, subject to availability. Checked baggage is strictly subject to availability and passengers are advised to book early to secure the space, as only pre-purchased baggage can be guaranteed. (Redpath, 2009) Flydubai aims to make travel a little less complex, a little less stressful and a little less expensive, explained Flydubai CEO Ghaith Al Ghaith. Our passengers have the option to customize their travel experience depending on what services they want and how much they want to pay. (Redpath, 2009) We plan to stimulate the markets in which we operate and encourage people to travel to more places more often. Flydubai aim is not to drive traffic away from the other carriers but to help grow these markets. When you consider that low cost travel in this region could be as little as 2% of all air travel, as opposed to more than 20% in Europe and America, it is clear that there is a lot of untapped potential in these markets. (Redpath, 2009) In addition, Flydubai will fly to airports that are currently underserved by the traditional carriers. In a region which is so dependent on air transport, we are looking forward to providing the reality of accessible, low cost, uncomplicated travel (Redpath, 2009). Appendix 2: Product Market Structure: The above market structure was used to identify Flydubai relevant market within the airline industry in the Middle East region. We started the structure with the most basic need which is the need to travel in the region. This provided us with three alternatives that include airplanes, buses and cars. The product form is divided between full service carriers and low cost carriers as they differentiate in prices and services being offered to customers. From this structure we can identify Flydubai relevant market within the product form level. This is because the degree of competition and substitutability within the brand suppliers are high, as they all offer low prices with similar routes within the region. This push the relevant market upwards towards the product form level. Furthermore, Flydubai indirect competitors include Fly Emirates, Etihad airlines and Saudi airlines. These full service airlines are competing with Flydubai indirectly by providing low prices with full services. O n the other hand our direct competitors include Air Arabia and Al Jazerra airlines that are both low cost airlines that perform within the region. Further explanation on competition will be provided in the Micro analysis in the competitors section. Appendix 3 Macro Environment: In studying the external environment of Flydubai in the next three years we will focus on the Macro and Micro environment. This study will help us in finding out the effect of these external factors on the company in the next few years. The Macro environment factors will include Political, economical, social and technological aspects under which Flydubai will be affected by. 1) Political Analysis: A) Government Regulations: Flydubai was established with orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. Being owned by the Dubai government the company faces no difficulties in laws and regulations as the airline industry in the Emirates is booming through the process of liberalization the airline industry that the United Arab Emirates is adapting. B) Political Analysis: In studying the overall political environment of the United Arab Emirates, we find it one of the most stable countries within the region. Such political approach of peace seeking had made the country a trading hub in the region. This will certainly have its positive effect on flydubai operations as to perform in stable political environment. C) Employment Laws: Protecting labors rights and Emiratization is considered the main aspect that the UAE government is taking into consideration now a days. Companies are now forced to have a certain percentage that of emirates locals that will increase in the following years as there is more emphasis on employing locals in the private sector. Being a part of Emirates Airlines Group, Flydubai will certainly adapt its mother company in hiring and training locals in suitable jobs. The challenge that Flydubai will going to face is to decrease costs in one hand and provide well paid jobs in the same time . 2) Economical Analysis: A) Inflation Rate: The inflation rate in the UAE is predicted to fall from last years 11.1 percent level to seven percent in 2010, according to a new report. (Sambidge, 2009). This is considered a positive aspect for Flydubai as it will have its positive effects in reducing the company costs in oil and ground operations. High inflation rates reaching to 11 percent last year was a threat to low cost airlines such as Air Arabia and Al Jazerra Airlines that faced a problem of high oil prices. This good news will make Flydubai compete even stronger on prices as inflation rates goes down. B) Economical Analysis: Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts. (Sambidge, 2009). Living in the current World Financial Economic Crises the UAE economy in general and Dubai in specific faced a hard time in 2009 but analysts forecast that there will be more positive figures in 2010. This information is considered a negative too many airline companies but may be positive to Flydubai as people are now more focus in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices which is a positive thing for a low cost airline. Additionally, analysts forecast that the economy will grow in 2010 again and this will certainly have its effect on the company growth. 3) Social Analysis: A) Demographics: More than 300,000 people will be added to the UAE population this year to record the highest growth of 6.3 per cent in five years and Dubai would likely emerge as the fastest growing emirate, official figures show. The rise rebuffs reports that the global financial turbulence has triggered a mass exodus of expatriates out of the country, mainly Dubai. From 4.75 million in mid 2008, the UAEs population is projected to increase to 5.066 million in mid 2009, showed the figures by the Ministry of Economy. This figure are going to increase in the next few years which will certainly have its positive effects on the airline industry in UAE considering that expatriates make an approximate percentage of 80.1 of the above figure in 2009 according to the ministry of economy. Furthermore, the figures show that the 25-29 year age group was the largest in the UAE in mid 2008, standing at 777,186. It was followed by the 30-34 age groups, which was estimated at 754,289 and 35-39 groups of 588,505. This clearly indicates that most of the population is young and is going to shape the tourism and aviation market in the next couple of years. B) Consumer Behavior: According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era. Furthermore, customer loyalty in the low cost carriers is low as its directly related to price. Flydubai should consider this into account and introduce customer loyalty programs in order to maintain a higher level of customer loyalty. (Glass, 2008). C) Leisure Interests: 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008 According to Dubai department of Tourism and commerce marketing . This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. D) Career Attitude: Business travelers are changing their perception of low cost carriers. As observed by Andrew Cowen, CEO of Same, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. This changing attitude, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE, shows a trend of an increasing demand for low cost carriers in the next three years. (High time for low cost carriers, 2008). E) Technological Development Analysis: Following its mother company Emirates Airlines, we expect that Flydubai become a market leader in providing advanced technological solutions to its passengers by using the large experience that emirates airline have. If such direction was adapted, it will certainly provide the needed strength that Flydubai need in competing with its direct and indirect competitors. Appendix 4 Micro Environment: Stakeholder Analysis: This means to analyze the micro environment which includes the following factors: the customers, employees, shareholders, media, and the competitors. A) Customers: Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Price strategy and flexibility of Flydubai include low pricing strategy and easy booking with increased choices. As Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Flydubai said: As a true low cost airline we are geared towards providing our passengers with the best price and increased choice. We will operate efficiently and continually evolve to deliver the best possible product to our customers. (Flydubai opens for, 2009). The cost of Flydubai from Dubai airport to Doha airport would cost 200DHS, whereas other major airlines such as; Emirates or Qatar airlines would cost approximately 1000 or more for a one way ticket (Flydubai home page, 2009). This shows that Flydubai is much cheaper and has managed to keep prices low due to the successful use of their pricing strategy. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (Number of tourists, 2009) .This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. B) Employees: Flydubai airline has received more than 11,500 applications from flight and cabin crew. There are 18 first officers, 61 captains, and almost more than 8000 candidates for pilots were selected from twelve different nationalities (Sambidge, 2009). The staff has good experiences and was carefully selected. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Furthermore, employee and staff hospitality is very important. This is because the employees and staff were selected from twelve different nationalities and they need to feel comfortable with the new culture they are facing in order to work efficiently. D) Shareholders: Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The company has no other shareholders currently as there its 250 million dirhams capital is completely raised by the government. E) The media: Obviously, through observations, Flydubai has made many advertisements through publicity such as; Newspapers (e.g. gulf news) and internet websites. However, the main strategy they used or willing to use for their marketing strategy is through word of mouth (buzz). Since Flydubai is a low cost airline, they tend to set low budgets for their advertisements to keep their prices low. So the best way to conduct an advertisement method for low cost carriers is through word of mouth. (This information is based on analysis due to facts and observations). Appendix 5 Primary demand: After making the environment analysis for the next three years and studying the current market conditions, we identified Flydubai relevant market at the product form level. This is because there is a high competition within the brand supply level forcing it towards the product form level as they all offer low prices with similar destinations. After the financial crisis, we noticed a shift toward low cost airlines as incomes had decreased. This had its effects on the following primary demand elements that include: Buyer Identification: The number of customers using the LCC airlines is recently increasing (www.gulf-daily-news.com). Users of LCC

What Montag Learned in Fahrenheit 451 :: Ray Bradburys Fahrenheit 451

Simplicity vs. Reality Above all things, Montag loved to burn. It was pleasurable for him to set aside his ignorance, watching as the little papery ashes shrivel up, and wisp into the air like fireflies. But that was before he took the time to ask why. Montag had to ask himself why he was burning these books, when he didn’t even know what they were. So he decided to take action and read them. Where he lives, this is illegal. Reading these books brought misfortune, like loosing his wife, house, and being forced to become a nomad. But he also benefited from this. By reading these books and ruining his life he also gained many things. A few of these are knowledge, feelings, and understanding. Gaining this knowledge is the very thing that ruined his life, though it gave him a sense of meaning. Through all of this Montag learns the information he finds in the books was what he needed all along. The life he was living was a lie. He was an ant to his society, and it must have come as a relief to finally realize he was no longer being controlled by his lack of intelligence. Throughout this story as I started to become more familiar with the characters I noticed something quite unusual. In essence, the people around Montag only have two basic feelings, happiness and sadness. All these people ever know is that they want to be happy and they don’t care at what cost. They don’t have any knowledge or understanding of the way things work and that’s exactly what their government wants for them, because as soon as you have knowledge and understanding you start having more in depth emotions and begin asking questions, which leads to trying to makes changes. This causes complication, and that’s just the sort of thing they cannot allow in their simple, ant-like society. Montag gets feeling from the books, and the feelings he gets motivates him to do what’s right. Even if everyone else around him is self centered, they only care about their own happiness. In chapter One Clarisse asks Montag if he’s happy. She makes it seem like such an easy question, while in fact it’s one of the hardest questions he has ever had to ask himself. The truth is that Montag doesn’t understand what true happiness is. All he knows is that he needs to make some drastic changes, and Montag doesn’t even know how.

Essay --

In recent years the number of organizations is rising, consequently the competition between them is increasing. In order to remain competitive ability, organizations should provide high performance in production. For identifying what leads to high productivity, the key elements of organization should be analyzed. It’s obviously that the core of any organization is human element. There is not product without employee, and consequently there is not organization without workforce. Human naturally has aim in doing any action. People study for working, and then they work for earning and try to find their places in society. Though they seem always have aim and toward which they go forward. However, some people can’t decide what they want, and refuse doing attempts to change anything in their boring life. The same situation may occur in workplace. Furthermore, workers doing the same work every day, they often feel dull and bore from their work, as a result productivity starts decreasing. Therefore the organization’s leadership and management have been searching out various effective methods which lead workforce to high level of performance for many years. Researches and studies determined that employee should be motivated and engaged, moreover it was determined that it is responsibility of organization’s leadership and management to engage and motivate workforce. Consequently, as Gordon said, ‘Now the main job of leaders and managers are to motivate employee’ (Gordon, 2010). This assignment is going to point out why and how leadership and management of the organization responsible for engaged and incentive workforce. Therefore, firstly will be studied the nature of motivated workforce, engaged workforce and difference between terms of l... ...ng their way. The reson of this is that another organizations’ leaders and mangers didn’t focus on psychological factor. They didn’t pay attention to the behaviour and treatment. The employees of Toyota were intrinsic motivated and they believed to their purpose concerned with the future of the company. In the own way this trust and purpose were appeared with efforts of leaders and manager. As can be seen from above discussion, management and leadership take a large amount of importance in engaging and motivating workforce. Because, the aim of leaders and managers is amplify the productivity of organization. The level of productivity of the organization rises if performance of the employees increases. Consequently the performance of employees depends on the amount of their motivation. Apparently the leadership and management role in engaging workforce is very big.

Differential Association Theory Essay

1. Differential Association theory would explain the burglar’s behavior by first looking at their social structure. Their social structure can affect everything; it can influence their close relationships, open them up to objective opportunities and could be seen as the main attribute that affects their learning process in behavior. A. Most of the people in these interviews are poor, young males with similar social structures. Growing up on the streets and in bad neighborhoods can influence the interactions that each of these people will have. These interactions can result in definitions favorable to crime because these people are beginning to surround themselves and interact with people who are already doing illegal actions. (Hagan, p.89). In the article it gave an example of how a group of friends may be doing coke and once it runs out someone in the group, that has developed their own belief in what’s right and what’s wrong, suggests doing burglary in order to get some money for more coke. A new person within the group may feel pressure in continuing in order to maintain their status and relationship with the members in the group. Here they are learning new attitudes and accepting new values that are favorable to crime (Hagan, p. 89). The behavior being learned is that burglary can help with any immediate needs and together they rebel against the law. The new member may now start to change what they believe is right and wrong and could begin acting in more frequent illegal actions. These burglars have the belief that burglary is okay because it is a matter of â€Å"day to day survival†. This shows that they have their own interpretation on what they think is right and wrong which is a learned definition favorable to crime. In the interview Wild Will proved this theory by describing that when he is in need of money he thinks to himself, â€Å"How do I know how to get money quick and easy?† He at one point had to have learned that an immediate fix to a bump in the road, which is justified in his mind, is to perform a burglary. Larry Harris would agree when he says that it is just something you have to do to get by. Neither of these men views burglary as something wrong but as something you do in order to survive. B. When it comes to the techniques that people learn in committing crime several burglars said that it is something that you just get better at over time. Wild Will stated that when he goes to rob a house he likes to stake out the house and call it in order to see if someone is home. This may have been a technique he had picked up from  someone else that he went and did a burglary with. Several participants in the interview confessed that if they had a friend that had a burglary set up that they would be willing to do it with them if given the offer. This is an incident where you could say that a person may have the opportunity to learned new strategies and techniques that have worked for someone else in the past. Another technique that gets learned on the streets is the ability to maintain and develop status. One of the participants shared that it is mandatory to be perceived as â€Å"hip†. People on the streets learn through interactions with each other what it takes to be hip and be seen as someone with high status. 95% of the participants confessed that they spend the money that they steal on things that give them the image of â€Å"high-living†. During the interview several things were revealed as things to do in order to gain that high status. These burglars can learn these techniques such as doing drugs, having sexual partners, the right styles and brands, and a car and car accessories, as things to pursue in order to gain that respected status in the street culture. C. It is already made clear that these burglars live in poor neighborhoods and are living on the streets which give them more objective opportunity than someone that is in a nicer well off neighborhood. Due to their neighborhood, it exposes these burglars to people that are promoters to committing crime (Hagan, p.90). Most of these men have also admitted that they are â€Å"too lazy† to maintain a real job so sources of income are limited within the household. Because of this most of these participants say that they are acting on illegal action, like burglaries, in order to gain money for food and clothing for their family. As for subjective opportunities not everyone would look at something as an opportunity to commit a crime but Larry William says it best in his interview when he is describing what he does when he is in need for money, â€Å"There it is! There’s the house†. He automatically looks for a target and sees it as an opportunity to immediately fix his problem whereas another person wouldn’t think of that as an option. Another subjective opportunity that these burglars have is the fact that their social bonds are also partaking in these acts and so they have multiple opportunities in performing a burglary when they are present with more opportunities given by their friends.

Nurse Prospective of the Sea Inside

Palliative care is the advanced care of patients who are terminally ill and are closer at their lives’ end. Symptom management, pain management, and the provision of social, spiritual and psychological support are carefully given by the practitioner, or by the one who is giving care to the sick person. Palliative care achieves to meet the goal of giving the best quality of life that they can give to the patient and to the patient’s family. Palliative care aims to impart to the patients that dying is a normal process that people undergo once in their lives. Practitioner offers support to patients to be able to live actively until the time of their death. And they aim to provide a system that will help the family cope during the patients’ illness and in their bereavement (â€Å"Palliative Care Explained â€Å"). The Sea Inside in a Nurse’s perspective The movie talks about the life of a quadriplegic. The main character Mr. Ramon Sampedro was a ship mechanic in his younger days. After the tragedy Ramon became bedridden because he restrains himself from being imprisoned by a wheelchair; he believed that being imprisoned by a wheelchair will be just imprisoning him with the scraps of his past. He was a man who had his own perspective and depicted life as his own, and that he had the right to end his life. He, Ramon Sampedro, was the only Spaniard who had requested for Euthanasia (Blaser, Jan. 5, 2005). Among the people who have taken care of Ramon was Manuela his sister-in-law, his father, his older brother Jose, and Gene. His legal counsel Julia gave him sympathy, she listened to Ramon’s sentiments and Ramon listened to her sentiments as well. This is because they share the same perspective that they wanted to â€Å"die with dignity.† The movie provided a general assessment of Palliative care. Each of Ramon’s family members gave justification to the concepts of Palliative care in general. Although there were some concepts of palliative care that were not given justification because Ramon doesn’t have his own nurse to do the Nursing care plan. Nursing care plan includes assessment; subjective and objective, nursing diagnosis, planning, interventions and evaluation. In Ramon’s case, assessment should have been done regularly. Subjective data includes information directly from the patient’s feelings while objective datas are those measured and observed by the physicians. After initial assesment, a problem list should be made consisting possible reasons that affects the patient’s well being qlike family problems, medical diagnosis and many others. Diagnosis comes when the collected datas relates to a certain illness or disease. In planning of interventions to be used, the preparation should be specific, attainable, measureable, realistic and time-bound. Intervension are the methods to be used in order to meet the goals in planning. It includes what medications to be applied, possible surgeries, etc. Every intervension has a rationale like why a nursing action should be done and what is its basis. And lastly, evaluation are written reports about the improvement of patient or the contrary. In evaluation it is stated whether the goals in planing is met, partially met, or not met (By Jane Urie). As shown in the movie, Ramon didn’t want to be loved because he believes that a person undergoing his illness would be creating misery to the person that loves him. This implies that Ramon is having psychological and emotional distress and should have been assessed by a physician to be able to bring him back to life. However, in Julia’s case it was shown that she had undergone observations and treatments when she developed a disease called Cadasil due to her series of strokes, therefore palliative care was well addressed. Pain control for instance was well established in the movie because there was a scene when Ramon was given tranquilizer to stabilize him. Although there was an error in giving him the medication, because if the medication was given by a nurse the nurse should have only given him an exact dosage of the tranquilizer, just one tablet not three. As a nurse exact dosage or amount of medicine should only be given to a patient to prevent overdose and complications. The conflict of the story is about the ethical and moral issues of Euthanasia. Today, euthanasia has been legalized. It was being applied in cases of hopelessness in the recovery of the patient. â€Å"Eu† means good and â€Å"thanator† means death, euthanasia therefore means good death or mercy killing. There are different classifications euthanasia: voluntary, non-voluntary, involuntary, assisted, euthanasia by action, and euthanasia by omission. In voluntary, the patient was the one who requested his death. In non-voluntary, the person who has been killed made no request and gave no consent. In involuntary, the patientmade an expressed wish to the contrary. Assisted Euthanasia is perform with the assistance of the physician or the relatives of the patient. Euthanasia by action makes use of lethal injection while euthanasia by omission is the process wherein the patient is no longer being provided with his needs like food, water, medication, etc. The reasons why it is being practiced are to diminish unbearable pain, the right to commit suicide, and the belief that people should not be forced to stay alive (â€Å"Voluntary Euthanasia † Apr 18, 1996). Ramon wanted to die. He said â€Å"Well, I want to die because I feel that a life in this condition has no dignity.† In the case of Ramon, who is quadriplegic, refusing to live shows that he was experiencing fatigue, depression, anxiety, and Dyspnea (maybe due yo lack of ventillation). Ramon believed that dying is an unevitable part of a man’s life and it is just normal to die. Due to his own beliefs Ramon passed a petition about legalizing suicide or the right to die. A paraplegic priest visited him to discourage his intention of suicide. His brother, Jose, also agrees with the priest and the church’s belief that suicide is immoral, that only God has the right to decide whether an individual should live or die. They believe that God has His reasons and purpose why a person still lives. It was Him wo gave you life, so it is also his decision to take it back. Thereof, this situation talks about morality (â€Å"The Sea Inside,†). As for the health providers, it also brings a great controversy whether to practice   Euthanasia or not. Health providers were trained to cure not to kill. And assisting a suicide contradicts the profession with the duty of â€Å"do no harm†. From the movie itself, cultural considerations and individual considerations was well established. There was a clear observation that the people around Ramon did not want to consider his attempt of killing himself. Ramon as an individual had also been given consideration; although his beliefs of death was unjust they still did not oppose to him because they considered his own perceptions and did not want to oppress his rights as an individual. For a nurse, I would consider his beliefs because it was his right but I would not help him accomplish his death. The tragic part of the story is that his family was well oriented and they have accepted that death is coming to Ramon. There was a scene in the movie wherein his father said â€Å"what’s worse having your son die on you, is the fact that he wanted to†. It only shows that he had accepted the death of his child but he had not accepted the fact that his son wanted to die. Ramon’s family had actually given him quality care and unconditional love. Although these were really not enough especially in the case of Ramon. From a nurse’s point of view, the care that the family could have been improved if there is a plan of care that was established. Ramon had supposedly had a life that is worth living. His family loved him and took care of him, he had a book published, two women were linked to him and the sympathy of the nation was on him but he refused all these and exchanged it to death. He had exchanged all the beautiful things he had in life because he justified his life as his. For years Ramon had actually internalized that death is in his hands and that he had the right to end his life. Generally speaking, Ramon had actually lived a life that is not worth living because he restraints himself from having so. As a nurse, I could have implied to Ramon that his life is worth living and that he need not to worry that he will be a big burden to his family and to the people he loved while he is living. It is not a nurse’s job to kill but rather to nurture. References Blaser, A. (Jan. 5, 2005). Bizzaro Breathing Lessons [Electronic Version] from http://www.ragged-edge-mag.com/reviews/blaserseainside.html. By Jane Urie, B., MRPharmS, Helen Fielding, MSc, MRPharmS, Dorothy McArthur, MSc, MRPharmS, Moira Kinnear, MSc, MRPharmS, Steve Hudson, MPharm, FRPharmS, and Marie Fallon, MD, FRCP. Palliative care [Electronic Version] from http://www.pjonline.com/Editorial/20001021/special_feature/palliative_care_603-614.html. Palliative Care Explained [Electronic Version] from http://www.ncpc.org.uk/palliative_care.html. The Sea Inside [Electronic Version] from http://www.boxofficeprophets.com/tickermaster/listing.cfm?TMID=1556. Voluntary Euthanasia (Apr 18, 1996).            

The Morality of Capitalism - 2662 Words

Thesis Capitalism has been the subject of ethical criticism since it was first introduced into society. I defend the morality of capitalism because it gives people incentive to work, establishes a web of trust between them, satisfies their material well-being, and generates a wide spectrum of prosperity. Exposition As citizens of the United States, we are members of the leading capitalist economy in the world. Our production and distribution is mostly done privately and we operate in a â€Å"profit† or â€Å"market† system. The capitalist system has been a target for criticism throughout the last three hundred years and is being discussed now more than ever due to the recent recession and financial crisis (Shaw and Barry n.d., 1). Its effects,†¦show more content†¦The justification of private property is that it is a necessity in society. Nearly everything we cherish as American citizens – advancement, democracy, success, and freedom – rely on the private ownership of the means of production. It is essential for social progress for numerous reasons. First, private property gives people the incentive to work hard. People work to make money, which can be used freely to make purchases. This motive increases their labor output and rewards them for their efforts, which ultimately benefits society. Without it, there would simply be no reason to seek higher-ranking jobs and provide innovation in society. When jobs are in demand, employers can generally fill positions quickly by offering a higher wage. Next, it provides pleasure to those who work hard. The amount a man succeeds or fails in society rests solely on how well they perform. This is completely moral because it rewards your achievements and ability without discrimination. John Locke, an English philosopher from the Age of Enlightenment, claimed there was a natural law before the emergence of regulations of private property. The natural law states that if someone mixes their labor with something that nature has to offer, they have the rights to possess it. He claimed that, â€Å"The labour of his body, and the work of his hands, we may say, are properly his. Whatsoever then he removes out of the state that nature hath provided, and left it in, he hath mixed his labour with,Show MoreR elatedThe Morality Of Slave Labor Versus Free Market Capitalism1095 Words   |  5 PagesMatthew Bradley HIST 3401 FINAL EXAM SECTION A During the mid-19th century there was a fight about the morals of slave labor versus free market capitalism. Abolitionists tended to support capitalism, or even socialism, and would argue that slave labor is immoral. Supporters of slavery would argue that Christianity allowed for slave labor, and it also created a more equal society; one much closer to the socialist dreamRead MoreKarl Marx And Nietzsche s Views On Society1240 Words   |  5 Pagessupports. The biggest reason why Marx objected capitalism is because it requires everything in society to revolve around the drive for profit. In his own words, capitalism, â€Å"†¦ left remaining no other nexus between man and man than naked self-interest, than callous ‘cash payment’†, and â€Å"has converted the physician, the lawyer, the priest, the poet, the man of science, into its paid wage-labourers† (Communist Manifesto 337, 338). Marx was disgusted how capitalism can convert a man who only car es about scienceRead MoreRobert Nisbets Understanding of the Ideas of Emile Durkheim1519 Words   |  6 Pagesanti-Enlightenment thinkers on the Right like Edmund Burke and Joseph de Maistre. They had defended tradition Christian morality and an orderly, hierarchical society with a monarchy and established church, and were skeptical of liberal claims about progress and rationality. Nisbet thought that modern capitalist society had created the seeds of its own destruction by undermining traditional culture and morality, which opened the door to genocidal and totalitarian ideologies like communism and fascism in the 20th CenturyRead MoreThe Jungle by Upton Sinclair The story â€Å"The Jungle† by Upton Sinclair is somewhat of a declaration900 Words   |  4 PagesThe Jungle by Upton Sinclair The story â€Å"The Jungle† by Upton Sinclair is somewhat of a declaration of attention towards the matters of sociopolitical issues, capitalism, political corruption, and the depravedness of corporate personnel, corporatism, and industrialism; it inspires progressivism in its strong and thought-provoking messages and lives by its title. 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Each one had their differing characteristics. Marx saw class conflict and Capitalism central to his theory, whereas Durkhiem concentrated on Industrialism and the division of labour and Weber rationalization and bureaucracy. Marx had three major features in his analysis, mainly how goods and services are organized; theRead MoreMessages About Morality and Politics Conveyed in Priestleys An Inspector Calls1216 Words   |  5 PagesA morality play is a medieval play designed to teach the audience right from wrong. JB Priestley uses An Inspector call to convey a moral message, which is that you should not judge people on their class i.e. lower working class/higher class. He also expands the views of socialism within the message; this is all made very clear by the use of dramatic devices. Although it is a morality play it is not in the traditional format. Priestley makes it very clear in what he wants the audience to think isRead MoreThe Evolution of the Corporation Essays830 Words   |  4 Pagesof focusing on the interests of all those that are vital to its survival embraces all of the elements that have evolved in our society as a result of the absence of direct concern or lack of morality for the stakeholders in the Stockholders Theory . Over the years, the sole pursuit of managerial capitalism, the basis of the Stockholder Theory, in its unconstrained manner through deception and manipulation has resulted in the promulgation of laws to protect the interests of stakeholders which EdwardRead MoreCapitalism And Its Impact On Social Human History1203 Words   |  5 PagesCapitalism has been generally criticized from many perspectives throughout its history. Criticism ranges from individuals who completely disagree with the preliminary principles of capitalism to those who disagree with particular cases with outcomes of capitalism. Some propose that capitalism can be transformed or replaced with an alternative method of social organization and means of production. There is a distinct division between those who believe capitalism will eventually collapse and a moreRead MoreDefinition Of Capitalism By Karl Marx1155 Words   |  5 PagesThe key to life should be enjoyment and you should have meaning in your life which doe s not depend on what you posses in material goods. Alienation meant a loss of control for people, more specifically their loss of control over their own labor. Capitalism brought along divisions of labor in a factory, which meant workers needed to specialize in specific tasks that realized parts of their capabilities, at the expense of others. He believed that wage labor was the most profound form of alienation because

Ethics Ethics And Ethics - 955 Words

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For example, in high school I played football; One day in the locker room a teammate came up to me and asked me if I wanted to take steroids. I declined to take the steroids because I knew that they would give me an unfair advantage and it would be the wrong thing to do. The steroids also could have harmed my body and I could have been suspended from high school sports if I had taken them. Another ethical example from my personal life is when a classmate asked to copy off my test. I declined to let the student copy me because itShow MoreRelatedEthics And Ethics : Ethics922 Words   |  4 Pagesand friend group to be altered. One change I was not anticipating making was my approach to ethics. Over the course of the past fifteen weeks, my knowledge of ethics as well as my approach to ethics has changed. I have become more knowledgeable about the different approaches to ethics and have gained insight as to where I stand in my approach to ethics. One thing that has changed in my approach to ethics since the beginning of the semester is I am now adamant that it is impossible to arrive at aRead MoreEthics : Ethics And Ethics Essay1578 Words   |  7 Pages†¢ Define ethics. Ethics is defined as the moral principles and standards that guide the behavior of an individual or group, while business ethics refers to said behavior in the work environment. Great leaders demonstrate and practice this both personally and professionally. With today’s constant media coverage of unethical decisions and their violators, it can be easy for many to people to assume that ethics codes are â€Å"just for show†. 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